Frankie launches Smith Journal

Things the name "Smith" makes me think of: the evil agent in the Matrix, my best pal from school (it's her surname), and the craft of those talented in the arts of writing (wordsmith) and iron-work (blacksmith). It was the last of these ideas that inspired the creators of frankie magazine when naming their new lifestyle journal for indi boys: Smith Journal. They wanted to create a well-written, interesting mag for guys that has substance... And they have!

Smith is a stylish, new bi-annual mag that speaks to fellas who live on the fringe of mainstream culture. Smith explores stories and adventures of men, and dapper fashion in witty, inspiring, insightful pieces. Plus, just as frankie is fella-friendly, Smith is designed not to exlcude female readers with plenty of interesting stuff for all!

Issue one looks at the perils and pros of living in a house of boats, being a brother, and sailor talk. It's printed on gorgeous stock paper and is a mighty 140+ pages.

Ruck Rover will have Smith Journal available from Sep 5 for $11.95. If you want to be the first to know when it has arrived, email us!